2 Evaluation Questions How Does Your Media Product Represent Particular Social Groups

How Does Your Media Product Represent Particular Social Groups?

Our media product featured a number of social groups, an example of this is evident in the first shot, showing a middle class teenager taking his dog for a walk. We thought this would relate to our target market of teenagers. The abandoned house used in the opening scene resembles a squat, it's deserted, abandoned and dirty, these features can be associated with lower class.
The teenage boy is not seen as a stereotypical dog walker, usually mother or father take the responsibility, his loyalty is later shown when trying to find the missing dog, sympathy can be felt for both the dog and owner as both are in a vulnerable situation, contrasting with the being of the opening.

We purposely filmed the opening, excluding the houses surrounding the location, to make the house look even more desolate than in reality.







Kieran's costume

The house appears to be vandalised, which helps set the scene for our target audience of young adults. It also make the house look like it's been inhabited before, and the risk of something/someone still being inside.





The dog helps to make audience members fond of animals feel engage more in the opening and feel sympathy.